Keyword

Improved Definition for Keyword

Keyword: A word or phrase used to describe the content of a web page or online resource. In the context of search engine optimization (SEO): and paid search marketing, keywords are used to match user search queries, making content or ads more relevant and discoverable.

Key characteristics:

• Relevance: Keywords should accurately reflect the content of a page.
• Specificity: More specific keywords can often attract a more targeted audience.
• Search intent: Keywords should align with the user’s search intent (e.g., informational, transactional, navigational).

Examples of keyword usage:

• SEO: Optimizing a blog post about “How to make a pizza” might include using keywords like “pizza recipe,” “homemade pizza,” and “easy pizza.”
• Paid search: Creating an ad for a red shoe product might use keywords like “red shoes,” “women’s red shoes,” or “designer red shoes.”

Keyword research tools:

• Google Keyword Planner: Free tool from Google Ads.
• SEMrush: Paid tool with advanced features.
• Ahrefs: Paid tool with comprehensive keyword data.

By effectively using keywords, you can improve your website’s visibility in search engine results pages (SERPs) and attract more relevant traffic.